Stuff I think about and know about.

Chatbots Not Cutting It? Here's When to Hire a Freelance Copywriter

Forget Perfect: How Great Writers and Musicians Embrace the Wrong Notes

How to Write More Creatively & Master the Art of Not Being Boring

Explaining Tone Of Voice Guidelines & Why Your Brand Needs Them

Did You Hear? I'm On Australia's Best Copywriting Podcast.

How To Write: David Ogilvy's 10 Timeless Rules

7 Good Reasons To Hire A Professional Freelance Copywriter

Melbourne Copywriter. For Hire.

Orwell's 6 Rules For Writing Clearly & Effectively

Need A Top-Notch Melbourne Copywriter?

Hemingway's 4 Fast Rules For Effective Writing

Quick Copywriting Tip: Use Rhythm For More Engaging Content

5 Best Hemingway Quotes To Inspire Killer Copywriting

3 Simple Hacks For Having Seriously Good Ideas (& More Of Them)

How To Write More Like Hemingway (And Less Like Tossaway)

What Separates A Creative Copywriter From Your Average So-Called Wordsmith

3 Quick & Easy Copywriting Tips to Boost Your Brand Engagement

The No.1 Formula For Writing Powerful & Persuasive Copy

7 Simple Copywriting Tips to Make Your Words Sing

To Blog or Not To Blog? 2 Questions, 1 Definitive Answer

Copywriting vs. Content Writing – What's the Difference?

Your Crashcourse In Building A Brand That Stands Out

A creative copywriter saying a big hello to you.