Hello, You

I’m Lou—Melbourne Freelance Copywriter & Creative Chameleon.

I’ve spent my life as an actor, singer, storyteller and copywriter—blending a particular set of skills to help get your brand noticed.

Louis Lucente – Melbourne's Best-Looking Freelance Copywriter 2022. (As awarded by my mother.)

YOU NEED WORDS?

You know what you want to say. You just don’t know how to say it. Or you’re drowning in dull waffle that reads like it was ghostwritten by a chatbot.

That's where I step in. I combine the art of words with the science that works—crafting copy that's both artful and impactful.

Sometimes it's about creativity and charm. Other times, it's brutal simplicity and a well-told truth. But most often, it's about understanding exactly what your words need to do.

I take the time, do the research, and sharpen the strategy first. Only then do I put it in words. No shortcuts. No regrets.

I GET YOUr CHALLENGE

You’re not like everyone else. Your brand has its own rhythm, tone, and spark.
You just might not have found the words for it yet.

Your challenge is simple but crucial:
Sound like yourself.
Speak to the right people.
Make them feel something.

Because when they like you, they trust you.
When they trust you, they buy.
And when they buy? They come back.

TIME TO TALK LIKE YOU

I’ll ask questions. I’ll get curious. I’ll listen hard to how you speak and think and sound.

Then—like Daniel Day-Lewis with a deadline—I’ll go full method, writing in a voice that’s unmistakably yours.

My goal? Better than an Oscar. Words that win clients, grab attention, and get results.

SO, YOU IN?

Full disclosure: I don't work with just anyone. I don’t have the time or the bandwidth.

If you’re after more bland, more jargon, more fluff—I'm not the copywriter for you.

If you want someone who knows what they're doing and can make your words sing? Good.

Hit that button below ↓

Let's Talk

STREET CRED:

A creative copywriter saying a big hello to you.