Your Brand Voice Sucks. Let's Change That.

Most brands sound like a bad LinkedIn post.

They say things like:

‍"We’re genuinely passionate about delivering end-to-end customer-centric solutions in a dynamic and evolving marketplace."

What does that even mean? Nothing. It’s a corporate sedative.

Now, think about the brands you actually notice. They don’t just talk. They connect. They don’t “leverage key insights.” They sound like real people.

Brand voice isn’t about fancy words. It’s about feeling.

Most brands? They’re forgettable. They all sound the same—like those sad, generic office pencils. The ones chewed-up, scattered at the bottom of a drawer.

(A pencil metaphor? In the digital age? Yes, I know honey, but please stay with me.)

A great brand, though? A great brand has swagger. It has a voice that turns heads. It makes people stop scrolling, lean in, and actually listen.

Think of Innocent Drinks. They don’t just sell smoothies. They make you smile. Their tone is playful, cheeky—like a mate who hands you a healthy drink while cracking a joke. Nothing forced. Nothing fake. Just them.

Now contrast that with:
‍
"We remain wholeheartedly committed to delivering optimal synergistic future-proof solutions."

Yawn.

This is why most brand messaging falls flat.

It tries too hard to sound important instead of being interesting.

A real brand voice isn’t some hidden detail—it’s obvious. It stands out. People notice it. Then remember it.

When Apple speaks, you know it’s Apple.
When Spotify talks, it sounds like Spotify.

Not a boardroom. Not a committee. Not a lifeless, over-edited press release.

Even traditionally ‘boring’ industries can have great brand voices—look at Duo Security in cybersecurity.

If you can’t make your words engaging, don’t expect anyone to stay awake long enough to listen.

The secret? Stop chasing “perfect.” Start being real.

Real brands don’t hide behind polished words and pre-approved statements. They own their quirks. They talk like their audience wishes more brands would.

Your brand voice isn’t about what you say. It’s about how you make people feel.

Because at the end of the day, people don’t just buy what you do.
They buy why you do it.

And more often than you think, they buy into how you sound doing it.

Think that’s nonsense? It’s not.

Often, the only real difference between you and your competitor isn’t the product or service—it’s the words you use to sell it.

So why leave that to chance?

You get it now?

So—how does your brand sound?

Unforgettable or completely forgettable? Does it pull people in or push them away?

Be honest. Would you bother reading it if you didn't write it?

If you’re ready to sharpen your voice, ditch the corporate fluff, and start sounding like you—let’s make it happen.

Start now. Find your voice. Get your story straight.