Chatbots Not Cutting It? Here's When to Hire a Freelance Copywriter

Stop Wasting Time With Words That Don’t Work.

Struggling to find the right words for your website?

Tired of feeding endless prompts to ChatGPT only to get back lifeless drivel?

If your copy feels more like filler than killer, it’s likely time for a professional touch.

Because every minute you spend rewriting lukewarm sentences, or pleading with AI for a spark of human-like creativity is money down the drain. Stop settling for mediocrity. Bite the bullet and hire a freelance copywriter.

Why? Because the Right Words Mean Business.

A skilled copywriter doesn’t just fill space, they make every damn word count with compelling content that drives action and delivers tangible business results. But when should you actually bring one on board? Here’s the unvarnished truth:

• When Mediocre Just Won’t Do: If your words currently blend in with every other competitor in your space, it’s time for a change. Good professional copywriters know how to differentiate your brand with a unique tone that speaks directly to your audience’s desires and pain points.
  ‍
• When Time Is Money You Can't Afford to Waste: You’re running a business, not a writing retreat. Every minute you agonise over word choice is money slipping through your fingers. Delegate the writing to a pro, and focus on what you do best.
  ‍
• When You Need to Scale Your Marketing Quickly: From launching a new product to revamping your brand's website, a copywriter can dramatically shorten your go-to-market timeline. They turn your ideas into polished content ready to convert at lightning speed.
  ‍
• When SEO Is More Than a Three-Letter Word: Think SEO is just about stuffing keywords and search queries? Wrong. It’s about crafting content that Google loves just as much as your customers will. A savvy copywriter knows how to balance both. And well.

Real Talk: When Is the Right Time to Hire A Copywriter?

• Day One: Starting strong means powerful copy from the get-go. If you’re serious about setting the tone for your brand, start as you mean to go on. Remember, you can't make a first impression twice.
  ‍
• Revamp Time: If your content feels as stale as last week’s banana bread, it’s time for a refresh. A new voice can reinvigorate your brand and re-engage old customers. Not to mention get you and your team a whole lot more excited too.
  ‍
• Big Launches Need Big Words: Don’t let weak copy sabotage your next big thing. Whether it’s a product, service, or entirely new brand, make a splash with copy that sells.
  ‍
• Overwhelmed? Outsource: If the thought of writing another blog post or social media caption makes you cringe, it’s time to outsource. Keep your marketing comms fresh without burning out.

How to Spot the Right Freelance Copywriter:

• They've Got The Vibe: You know it when you see it. Their words seem to click. You find yourself nodding along. It all feels right—much like this very moment.
  ‍
• They Get Your Industry: They don’t need to be niche experts, but they should speak your language fluently enough to resonate with your audience.
  ‍
• They Ask the Right Questions: The best copywriters are as curious about your KPIs as they are passionate about your story. They ask questions that cut to the heart of what you need, ensuring their words work as hard as you do.

Ready for Well-Worded Change?

Hiring the right freelance copywriter can turn your content from forgettable to financially rewarding. It might be me, or maybe it’s someone else. But either way, isn’t it time your words really started pulling their weight?

Let's talk—and make every word pay its way to getting your brand ahead.