MELBOURNE Creative COPYWRITER
Turning ideas into words for smart people who don't want their brands to fit in.
This got your attention
That’s step one.
And much like that, you want your brand to stand out.
To be noticed, liked and remembered.
So first—to do it right—you need:
• a tone of voice that captivates
• a key message that penetrates
• personality-packed copy that resonates
(Yeh yeh, you probably know all this.)
And much like that, you want your brand to stand out.
To be noticed, liked and remembered.
So first—to do it right—you need:
• a tone of voice that captivates
• a key message that penetrates
• personality-packed copy that resonates
(Yeh yeh, you probably know all this.)
You need words that sing
I can help by crafting creative and persuasive words for your brand, that don't read like a sleazy used-car salesman on commission—or sound like a copy of your competitors.
With crisp language and confident storytelling, you can make your mark with smart, sharp copy that cuts through the noise—and delivers.
Sound good?
With crisp language and confident storytelling, you can make your mark with smart, sharp copy that cuts through the noise—and delivers.
Sound good?
the copywriter MAKING words sing
Who I Am:
I'm Lou, Freelance Melbourne Copywriter for hire. I help brands find their voice, get their story straight, engage their audience and sell more stuff.
Sometimes, I work on big campaigns and launches, but most of my day-to-day is in marketing communications, ensuring brands express themselves clearly, consistently and creatively.
Often, I work with branding and design agencies. Other times, I work directly with brands. Though whatever you're looking for copy-wise, I bet I can help.
Sometimes, I work on big campaigns and launches, but most of my day-to-day is in marketing communications, ensuring brands express themselves clearly, consistently and creatively.
Often, I work with branding and design agencies. Other times, I work directly with brands. Though whatever you're looking for copy-wise, I bet I can help.
Services
What I do:
METHOD
How I roll:
Whether you’re a startup business, small brand or household name—your copy demands are the same: you want style backed by substance. So I focus on delivering just that—wrapping you up in words that fly right and work wonders.
How I Make Your Words Sing:
1. Go Deep
• Diving into the heart of your brand, I find what makes you tick—your values, vision, and vibe. This makes for crafting words that capture you and your distinct brand voice.
2. Go Method
• Stepping into your audience's shoes, I find what makes them tick—their needs, goals, and challenges. These insights help create messages that hit home, resonating deeply and building real connections.
3. Go Wild
• Understanding your brand and your audience, I hack the muse—penning content that's more killer than filler—to engage, inspire, and leave an indelible mark.
What’s In It For You?
↳ Rage Against the Mundane
• Expect nothing less than original, polished copy—free from jargon, fluff, and industry clichés.
↳ Storytelling That Sticks
• Every brand has a story, intentional or not. I write to boost your narrative, ensuring your message isn’t just seen and read—it’s felt and remembered.
↳ Strategic Creativity
• Believe it or not, it’s not all about pretty words. It’s about thoughtful copy that breathes life into your brand's personality, cleverly. So expect content that's always artful, always impactful.
↳ Your Time, Reclaimed
• You get to focus on what you do best, while I ensure your content is expertly written and aligned with your brand's goals and audience’s needs.
Seriously, no matter how big or small your project is, if you’re a brand that’s ready to be heard—I’d love to work with you.
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Clients
Who I've worked with:
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Testimonials
What they say:
Chris Baradel
Marketing Specialist & Founder, Anoque
"Lou is a fantastic copywriter and has strongly shaped the way my brand is represented, which I truly believe has influenced its digital success when words are so important. Highly recommend."
Murray Raeburn
Co-Founder,
Quest Beverages
"Lou’s intuition and perceptiveness is so on point, that briefing him on my brand was almost entirely through a casual conversation. I couldn’t believe how well and quickly he nailed our tone of voice and personality. As a writer though, Lou’s true genius is that he builds on nuances and brings your brand story to life in ways you hadn’t even considered. I honestly couldn’t speak more highly of his copywriting."
Brooke + GUill
OWNERS,
SACRED
BUNDLE
"We needed SEO-friendly descriptions for many of our products, and Louis went above and beyond to produce them in a timely and efficient manner. He managed to combine the required keywords with great creative writing, and the result were seamless texts that not only followed Google rules but also read beautifully and described our products perfectly."
JONATHAN
PIERCY
FOUNDER,
DROP LOOP
"As part of my new brand identity, Lou was skillfully able to capture my brand story and creatively roll it out through catchy and distinctive copy – suitable for all my customers. All his copy examples and tone of voice guidelines are super practical and easy to use, allowing me to now confidently articulate my brand’s voice and create my own on-brand content."
blog
What I think:
FAQs
As the headline above suggests, these are the most frequently questions that hit my inbox. Of course, I'm happy to answer any questions you have. But I strongly suggest you scroll these answers first, please.
How much do you charge?
Ah, the awkward part. But let's face it, reasonably crucial for both of us.
So here's the deal: I'm by no means the cheapest (or most expensive) freelance copywriter out there, but what you'll get is seriously good value.
Yeah, yeah Lou – but really how much will you cost?
Rest assured, we'll first agree on a set project fee to avoid any nasty surprises. Typically, it's based around my day rate of around $800-$1000 – or $150 per hour.
For a brand positioning and tone of voice development, it could be anywhere between $2,500 to $4,000.
Website copywriting, from around $2,500 for a small site to $6,500 for a biggish one.
All depends how long your brand's particular ball of string is.
But let's be clear— you're not just paying for words on a page. (So sorry if that's all you're expecting.) You're investing in creativity, character, charm, clarity, style, strategic thinking, experience — and a whole lot more.
And usually, you'll get the extra words that perhaps didn't make the cut for the channel I've written for, but may prove great for other brand comms. Though that's only if you're a dream client and remained lovely to me.
So here's the deal: I'm by no means the cheapest (or most expensive) freelance copywriter out there, but what you'll get is seriously good value.
Yeah, yeah Lou – but really how much will you cost?
Rest assured, we'll first agree on a set project fee to avoid any nasty surprises. Typically, it's based around my day rate of around $800-$1000 – or $150 per hour.
For a brand positioning and tone of voice development, it could be anywhere between $2,500 to $4,000.
Website copywriting, from around $2,500 for a small site to $6,500 for a biggish one.
All depends how long your brand's particular ball of string is.
But let's be clear— you're not just paying for words on a page. (So sorry if that's all you're expecting.) You're investing in creativity, character, charm, clarity, style, strategic thinking, experience — and a whole lot more.
And usually, you'll get the extra words that perhaps didn't make the cut for the channel I've written for, but may prove great for other brand comms. Though that's only if you're a dream client and remained lovely to me.
Will I receive a written quote?
Yes, before you commit to anything, you'll receive a written quote or proposal outlining the cost and scope of deliverables.
After a call to nut out your specific needs, I'll take a day or so to do some math, as every project is different and quoted thoughtfully and accordingly.
Fees cover all the copywriting, two rounds of edits, research, and all client meetings. Clearly I can't charge for the amount of space you're going to occupy rent-free in my mind, so all-in-all, you're scoring a deadset bargain.
After a call to nut out your specific needs, I'll take a day or so to do some math, as every project is different and quoted thoughtfully and accordingly.
Fees cover all the copywriting, two rounds of edits, research, and all client meetings. Clearly I can't charge for the amount of space you're going to occupy rent-free in my mind, so all-in-all, you're scoring a deadset bargain.
When do I pay you?
If it's our first time working together, I'll kindly ask for a 50% deposit before starting work — or if your job is over $500. Then your balance will then either be paid at project stages — or on completion. (We'll discuss.)
Also, I won't object to being paid promptly upfront. It may move your job higher up in the queue. Or, if it's a super-fast turnaround, I may be able to squeeze your project in and charge a rush fee for my lost sleep.
Also, I won't object to being paid promptly upfront. It may move your job higher up in the queue. Or, if it's a super-fast turnaround, I may be able to squeeze your project in and charge a rush fee for my lost sleep.
How fast will I receive my copy?
Woah woah, settle down. We haven't even chatted yet.
From start to finish, my projects generally run around 3 weeks. Yet I tend to under-promise and over-deliver, getting them done faster when I'm on a roll and still enthusiastic.
Of course, if your project is an absolute behemoth, we'll work together on a timeline of delivering copy in stages.
From start to finish, my projects generally run around 3 weeks. Yet I tend to under-promise and over-deliver, getting them done faster when I'm on a roll and still enthusiastic.
Of course, if your project is an absolute behemoth, we'll work together on a timeline of delivering copy in stages.
How exactly will I receive my copy?
I've considered sending quill-written rolled-up paper via carrier pigeon. But I've yet to follow through on that consideration.
Most times you'll get your copy in a .pdf and .doc – or a Google Doc link. Or if I'm feeling fancy, you'll get your copy in a lovely slide deck presentation with your brand logo on it, perhaps.
Most times you'll get your copy in a .pdf and .doc – or a Google Doc link. Or if I'm feeling fancy, you'll get your copy in a lovely slide deck presentation with your brand logo on it, perhaps.
How does the process work?
Generally after a kickoff meeting, you'll see a first draft of copy in seven to ten working days. You'll then have a couple of days to review for any changes. Then I make the tweaks. (Sometimes that step gets repeated, but rarely.) Then the final round of copy comes to you in around two days.
Who are your copywriters?
It's a one-man quality-controlled circus around here. So you get me, Lou.
If you don't want to wait around for me to be free enough to write for you, I understand, as I can only sling so many words at a time.
So I can (and do) recommend other copywriters whose talents I enviably treasure – and could even be a better fit for your project than myself.
If that all sounds reasonable, sensible and doable, let's get your show on the road.
If you don't want to wait around for me to be free enough to write for you, I understand, as I can only sling so many words at a time.
So I can (and do) recommend other copywriters whose talents I enviably treasure – and could even be a better fit for your project than myself.
If that all sounds reasonable, sensible and doable, let's get your show on the road.
SOUNDS GOOD?
Let's have words.
