Creative Concepts
BIG IDEAS, BIG IMPACT
So you got a little attention – now what?
A business card, a billboard, it doesn’t matter. You want more than a glance. You want action.
It doesn’t matter if you’re a startup or a big name—the goal is simple: make people move.
You might have a solid brand and a great offer, but without a killer idea to drive response, there’s a gap. Think about it—how often do you pick the brands you already know? This is where creative concepts step in, especially if you’re a challenger brand ready to shake things up.
I dive deep into your audience: where they are, what they care about, and the messages that make them act. Backed by research, we tap into what really drives them—so we’re not just standing out, but breaking through.
And I’m not here just for flashy ideas. Think of me as the sharp shooter in your marketing arsenal, aiming for strategies that actually hit. The goal? Make connections that count, turn prospects into customers, and customers into loyalists.
Let’s arm your brand with bold, hard-hitting ideas that give your marketing a real edge.
Let’s charge forward with:
- Social Media Posts
- eBooks & Whitepapers
- Marketing Collateral
- Brand Awareness
Or dive into more channels with:
- Interviews
- Podcasts & Apps
- FAQ & Customer Service Guides
- Packaging & Product Copywriting
- Radio, Video & Voice-Over Scripts
I WRITE THE WORDS. THEY SING THE PRAISES.
Happy clients who've chosen me as their Freelance Melbourne Copywriter.
"I had the pleasure of working with Louis where he created all of the marketing material and copy for my subdivision project . Via zoom he held a briefing where I described my company and its values, the project and the message I was trying to convey. What followed was very impressive copy which exceeded my expectations. In my opinion, done right, marketing copy is one of the highest forms of writing and Louis has a way of attaching emotion and creating a visual representation using words. His careful curation of words told a story that created desire and impact, and as a small business owner this is exactly what we need to successfully deliver our product. I highly recommend this artist for any copy project."
Moises Lopez
"We might start another company just to have Louis work with our team again. Not only do his words sing, but he has a wonderful personality and the ability to have an effortless conversation yet bring out so much meaning. This definitely spoke to us two NY-based entrepreneurs who were looking to speak to a global audience but stay true to our voices. Louis was somehow able to capture and express our personalities, company vision and collective voice from one meeting, not an easy feat! We are so pumped to have had a powerhouse with words like Louis to level up our brand and I highly recommend his work if you are looking to do the same with yours."
Victoria Tkacheva
"Louis was super easy to work with. He quickly understood our brand and after some great energetic chats, also understood our vision for the future and how words could help. The first piece Louis put together for us was absolutely bang on, and to be honest, I didn't doubt him for a second. The piece has amazing flair and as I read it had a grin on my face, so well done! We will certainly continue working with Louis on more copywriting work across our brand."
Tim O'Sullivan
