Copywriting
TALK LESS, SAY MORE
Do you have the exact words that cause ears to prick up and notice?
The kind that don’t just fill a page but give your brand a voice worth listening to?
Think about it.
Words aren’t just decoration—they’re the most cost-effective, visible part of your brand. They’re what makes your audience stop scrolling, lean in, and think, this is for me.
But good brand copy isn’t just a clever tagline or a few slick social posts. It’s a consistent, compelling story across every touchpoint with your audience. It’s speaking their language, building trust, and delivering messages that stick. And, most importantly, it’s about making sure you don’t sound like every other brand out there.
Stand out by being unmistakably you
If your brand were a person, who would it be? Strong copy starts with a distinct voice—one that sounds like you. Together, we’ll dig deep to uncover your brand’s personality and find language that captures it, word for word.
And forget fitting in. Differentiation is everything. We’ll pinpoint what makes your products or services unique and craft copy that keeps your customers engaged, tuned in, and fully aware of the benefits only you can offer.
The game plan:
- Discovery: A deep dive into your brand, your audience, your goals.
- Direction: Strategy that aligns your copy with your brand’s objectives.
- Drafting: The creative bit—lots of thinking, writing, rewriting.
- Development: Refining every word for clarity, impact, and authenticity.
- Delivery: Final polish, ready for you to deploy across your channels.
Now’s the time for top-notch copy that charms the pants off your audience.
Let’s get your message out there with:
- Websites & Landing Pages
- Emails & Direct Mailers
- Press Releases
- Promotional Materials
Bring your brand to life with:
- Tone of Voice Development
- Brand Personality & Mission
- Taglines, Straplines & Slogans
- Product & Service Descriptions
- Keyword & SEO Optimisation
I WRITE THE WORDS. THEY SING THE PRAISES.
Happy clients who've chosen me as their Freelance Melbourne Copywriter.
"I had the pleasure of working with Louis where he created all of the marketing material and copy for my subdivision project . Via zoom he held a briefing where I described my company and its values, the project and the message I was trying to convey. What followed was very impressive copy which exceeded my expectations. In my opinion, done right, marketing copy is one of the highest forms of writing and Louis has a way of attaching emotion and creating a visual representation using words. His careful curation of words told a story that created desire and impact, and as a small business owner this is exactly what we need to successfully deliver our product. I highly recommend this artist for any copy project."
Moises Lopez
"We might start another company just to have Louis work with our team again. Not only do his words sing, but he has a wonderful personality and the ability to have an effortless conversation yet bring out so much meaning. This definitely spoke to us two NY-based entrepreneurs who were looking to speak to a global audience but stay true to our voices. Louis was somehow able to capture and express our personalities, company vision and collective voice from one meeting, not an easy feat! We are so pumped to have had a powerhouse with words like Louis to level up our brand and I highly recommend his work if you are looking to do the same with yours."
Victoria Tkacheva
"Louis was super easy to work with. He quickly understood our brand and after some great energetic chats, also understood our vision for the future and how words could help. The first piece Louis put together for us was absolutely bang on, and to be honest, I didn't doubt him for a second. The piece has amazing flair and as I read it had a grin on my face, so well done! We will certainly continue working with Louis on more copywriting work across our brand."
Tim O'Sullivan
