HEART-LED WORDS TO LAUNCH HEARTLING

When feasting your eyes on these magnificent handmade dumplings, the food is genuine poetry in a parcel. So the writing task was to help put that poetry into motion, and bring the new brand to life with words.

As the vision of Heartling evolved from an online store to an in-person dining experience, the brand's namesake led to crafting mouthwatering words of nourishment and mindfulness – to truly set the tone and frame the intimate food experience.

The scope of copywriting included defining and expressing the brand's philosophy and story, website copy, at-home preparation cards and fitting lyrical descriptions for every item on the menu.